Michelle Fong Lager
Artificial Intelligence Insights Lead at Youtube @The Sage Group
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WORK HISTORY
Artificial Intelligence Insights Lead at Youtube @The Sage Group
San Bruno, CA, US
Leads cross-functional teams to craft insights at YouTube among viewers, creators, and key opinion formers (KOFs.) Develops AI pilots in market research to explore new capabilities such as AI moderation, synthetic data, and persona chatbots. Designs research plans to evaluate AI use cases and share AI learning cross-functionally.Collaborates with marketing executives to produce assets infused with research to spotlight how YouTube is developing generative AI tools safely and responsibly.
EDUCATION
Northwestern University
Bachelor of Science - BS, Industrial Engineering and Management Sciences
SKILLS
ABOUT MICHELLE FONG LAGER
As a Market Research Director, my specialty is helping brands achieve customer-infused decisions in new products and in new markets. I do this by analyzing data and listening to potential users to create insights. I am successful because of my ability to lead teams and present to executives. What’s unique about me is that I possess both client-side and agency-side experience which helps me to understand what each needs to expedite understanding for both consumer and B2B audiences. Specialties: Quantitative and qualitative research design, vendor management (research, incentive, and recruiting,) survey and discussion guide development, tab and banner planning, data collection, analysis and reporting, presenting, team management
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