Michelle Fennell
Retention & Lifecycle Marketer | Email Marketing | Consumer Driven | Climate Advocate
- Role
- Crm & Email Marketing at Backroads
- Location
- Alameda, CA, US
- LinkedIn followers
- 500 followers
About Michelle Fennell
I bring a deep understanding of consumer behavior and the critical levers that influence engagement, trust, and conversion. I can see the broader picture while managing complexity, understanding the finer details, and providing recommendations that are insightful, actionable, and profitable. I have 15+ years’ digital communications experience leading the strategy, execution, and optimization of marketing campaigns from start to finish for every stage of a customer’s journey. Proven track record in strategic marketing, e-commerce, email marketing, content planning, merchandising, communications, personalization, AI integration, testing, analytics, and leading cross-functional teams. AREAS OF EXPERTISE: Brand & Creative Development, Campaign Strategy & Execution, Content Planning & Strategy, CRM & Lifecycle Development, Customer Retention, Email Marketing, Marketing Analytics & Data Analysis, Performance Management, Personalization, Project Management & Leadership, Revenue Growth, Segmentation & Testing, Story-Telling, INDUSTRIES: Apparel, Beauty, Footwear, Fitness, FinTech, Publishing, Real Estate, Climate Change.
Experience
Crm & Email Marketing
Jul 2024 — Present · Berkeley, CA, US
Education
Terra.do
Climate Fellow, Climate Change
University of Phoenix
MBA, Global Management
University of California, Berkeley
BA, Political Science and German
Skills
- Social Media Marketing
- Brand Development
- Website Management
- Event Planning
- Online Advertising
- Corporate Communications
- Digital Marketing
- Marketing Management
- Email Marketing
- Online Marketing
- Web Analytics
- Integrated Marketing
- Marketing
- Direct Marketing
- SEO
- Analytics
- Website Promotion
- Web Merchandising
- Copywriting
- Marketing Strategy
- E-Commerce
- Strategic Partnerships
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