Michelle F. Klein

WORK HISTORY

EDUCATION

ABOUT MICHELLE F. KLEIN

Data‑driven marketing analytics and business intelligence leader with extensive experience driving growth for pharma, telecom, and consumer brands through rigorous measurement and clear, executive‑level storytelling. I specialize in connecting marketing investments to business outcomes using marketing mix modeling, attribution, incremental lift, and systematic test‑and‑learn programs across TV/CTV, digital, CRM, and retail media.I’ve led large, cross‑functional analytics teams and built BI environments that give marketing and growth leaders a real‑time view of performance, helping them reallocate multimillion‑dollar budgets, improve cost efficiency, and accelerate customer acquisition and retention. My experience spans launch and growth stages, from loyalty and subscription programs to large DTC pharma campaigns in highly regulated environments.I’m particularly passionate about designing measurement frameworks that work in today’s privacy‑constrained, fragmented landscape—blending incrementality testing, and digital analytics into a coherent decision system executives can trust.