Michelle Williams

About Michelle Williams

As a marketing professional with over 8 years of experience, I’ve developed and executed…

Experience

1. Senior Brand Marketing Manager

   Dillas Quesadillas

   Jan 2025 — Present · Dallas, TX, US

   Led and managed all aspects of brand and marketing initiatives, ensuring accountability and achieving key performance indicators (KPIs)- Developed and implemented strategies to increase brand awareness and enhance brand perception within the target market- Managed and optimized the customer loyalty program to drive customer retention and increase customer lifetime value- Developed and managed comprehensive marketing campaigns from concept to execution, including digital, social media, and traditional channels- Directed creative development for marketing materials, ensuring alignment with brand guidelines and campaign objectives- Managed public relations efforts to proactively maintain a positive brand image and secure valuable media coverage- Oversaw social media strategy and content creation, increasing brand engagement and reach across relevant platforms- Managed and allocated marketing budgets effectively, tracking expenses and ensuring optimal resource utilization- Contributed to the strategic planning and execution of a comprehensive menu revamp, enhancing the customer experience

Education

• The University of Texas at Austin

  Bachelor of Science (B.S.)

  2013 — 2017

• Beijing Foreign Studies University

  Social Entrepreneurialism

  2015 — 2015