Michelle Everhart-Sullivan

Audience editor | Problem solver | Team builder | Content, social media and SEO strategist

Role
Chief Audience Officer at Signal Ohio
Location
Columbus, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Michelle Everhart-Sullivan

Award-winning multimedia journalist, skilled in developing audience-driven SEO and social media strategy, coaching, problem solving, team building, training, product management, breaking news and watchdog journalism.

Experience

  1. Chief Audience Officer

    Signal Ohio

    Oct 2023 — Present · OH, US

    Led audience growth and engagement strategy for Ohio’s largest nonprofit local news network. Built and nurtured community relationships through strategic partnerships, events and editorial initiatives, ensuring content aligned with audience needs. Developed and executed audience-first growth plans that directly supported membership, sponsorship and philanthropic revenue. Collaborated cross-functionally to align brand voice and outreach across platforms, driving increased visibility and trust. Played a key role in organizational strategy, using data insights and community feedback to inform content direction, product development and long-term sustainability.

Education

  • Gahanna (Ohio) Lincoln High School

    Honors diploma

    1994 — 1998

  • Ohio University

    Bachelor of Science, Journalism; Political Science and Sociology

    1998 — 2002

Skills

  • Investigative Reporting
  • Newspaper
  • Journalism
  • Team Building
  • News Writing
  • Breaking News
  • Online Journalism
  • New Media
  • Newspapers
  • Social Media
  • Copy Editing
  • Editorial
  • Editing
  • Feature Articles
  • Blogging
  • Ap Style
  • Storytelling
  • Web Content
  • Web Content Management
  • Radio
  • Headline Writing

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Michelle Everhart-Sullivan — Chief Audience Officer at Signal Ohio in Columbus, OH, US | Unifers