Michelle Samson

About Michelle Samson

There\'s something exhilarating about sitting across from a decision maker and determining…

Experience

1. Small Business Support Specialist

   Vagari Creative

   Aug 2018 — Present · Buffalo, NY, US

   Marketing strategist by day, small business champion 24/7. At Vagari Creative, I wear more hats than a Buffalo winter has snowflakes—crafting personalized marketing solutions that help small businesses stand out in a crowded digital landscape.My days involve translating complex marketing concepts into actionable strategies that don\'t require an MBA to understand, turning business owners\' passionate (but sometimes scattered) ideas into cohesive brands that actually connect with customers, and creating content that makes people stop scrolling and start engaging.I specialize in uncovering what makes each Buffalo business uniquely valuable, then amplifying that message to the right audience. Whether I\'m optimizing a Google Business Profile that\'s been collecting digital dust, crafting content calendars that won\'t be abandoned by February, or developing marketing strategies that work with real-world budgets, my approach combines data-driven insights with creative storytelling.Part strategist, part content creator, part digital detective—I help small businesses solve the mystery of \"why isn\'t my marketing working?\" with solutions that don\'t require sacrificing your firstborn to the algorithm gods.Turns out that 10+ years of experience come in handy when you\'re helping passionate business owners turn their \"best-kept secret\" into Buffalo\'s next success story.

Education

• St. Bonaventure University

  BA, Journalism and Mass Communication

  2000 — 2004

Skills

• Copywriting
• Journalism
• Photography
• Brand Development
• New Media
• Email Marketing
• Press Releases
• Digital Media
• Advertising
• Blogging
• Magazines
• Copy Editing
• Marketing
• Writing
• Storytelling
• Content Development
• Social Networking
• Social Media Marketing
• Editing
• Web Content
• Creative Direction
• Digital Marketing
• Photoshop
• Editorial
• Newsletters
• Fashion
• Non-Profits
• Social Media
• Public Relations
• Internal Communications
• Corporate Communications
• Proofreading
• Media Relations
• Newspaper
• Content Strategy
• Stories
• SEO
• Branding & Identity
• Content Management
• Ap Style