Michelle Caplan
Senior Engagement Manager @Funday
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WORK HISTORY
Senior Engagement Manager @Funday
Calgary, AB, CA
EDUCATION
Western University
MA, Journalism
Western University
BA, Media, Information and Technoculture
SKILLS
ABOUT MICHELLE CAPLAN
I\'m a brand strategist and systems thinker known for connecting people and ideas. I help businesses and social impact organizations grow their brands by identifying pain points and developing strategies that engage target audiences, align teams, and inspire action.For more than 15 years, I\'ve worked with a diverse range of global, national and local organizations, crafting brand strategies, strategic marketing plans, and audience-focused digital experiences that command attention and build trust. I\'ve designed and executed multi-channel marketing campaigns from the ground up, and am credited with developing the world\'s largest epilepsy awareness initiative, Purple Day.Specialties- Brand strategy- Creative direction- Executive-level facilitation- Marketing program and campaign development- Information architecture- Copywriting and editing- Anything to do with sInterested in collabing? Send me a note.
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