Michelle Emesara

Senior Marketing Analyst @Next

Scope – Driving a data-driven approach to marketing from creative to campaign management and optimization- Partnered with analytics agencies to develop and assess Regression Based Analysis, illuminating the impact of diverse channels on marketing revenue- Led a cross-functional team of six, collaborating in tandem with data compliance experts to successfully complete meticulous Data Protection Impact Assessments (DPIA) for multiple digital media channels and partners- Employed advanced data analytics tools, including SQL, Excel, R, Databricks, and Looker, to execute comprehensive creative performance analysis, resulting in a data-driven approach to budget allocation and increased revenue generation opportunity- Pioneered the adoption of a data-driven approach to media budget allocation, optimizing resource utilization across an array of dynamic marketing channels- Engineered the automation of marketing campaign performance reporting, facilitating top-tier management access to swift, insightful performance evaluations across a diverse spectrum of media platforms.