Michelle Lewis

Marketing Manager @BSH Home Appliances Corporation - North America

Focus on Pre-Purchase, Post-Purchase, Owner, and Consumer education initiatives and plan, develop and execute marketing activities and efforts for the Thermador brand -Analyze/review NPS data to determine gaps, identify areas of improvement and create an execution plan -Responsible for developing, executing, and project management of CRM campaigns -Manage initiatives with relevant external agency partners (such as; PR/Social, Media, Digital, Event) and ensure marketing expenditures are tracked and on budget -Optimize, measure, and report the performance of marketing activities or campaigns, assess against goals (ROI and KPIs), and optimize accordingly