Michelle Lyons Dandridge
Global Communications Leader | Internal Communications | Enterprise Strategy | Employee Engagement | Storytelling | Editorial + Content | Executive Messaging | Change Management | Organizational Culture
- Role
- Senior Director, Enterprise Communications Head of Enterprise Content at Pfizer
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Michelle Lyons Dandridge
Internal Communications is the key to reaching employees; clarity is the engine that gets…
Experience
Senior Director, Enterprise Communications Head of Enterprise Content
Aug 2021 — Present · New York, NY, US
Lead strategic enterprise communications strategy, editorial content strategy, and enterprise platforms and channels, supporting senior executives and all business units and engaging employees in nearly 70 countries; manage four-person team.Increased company-wide engagement by 142% and achieved record-setting metrics for content through strategic communications, messaging frameworks, and storytelling. Improved processes and guidelines for creating content; launched five major platform enhancements; and created PfizerWorld Editorial and Policy Guide, standardizing and elevating content quality, ensuring consistency, accuracy, and brand voice alignment in all communications materials.Spearheaded redesign and enhancement of intranet, improving user experience and accessibility with 75% of colleagues naming PfizerWorld the number one source of company information. Implemented content management system, streamlining editorial process + enhancing content efficiency, resulting in 50% increase in articles published per month and 25% increase in adherence to editorial calendar.Developed and implemented SEO taxonomy, resulting in enhanced content organization, searchability, and user engagement, leading to 65% increase in site visits and 30% decrease in bounce rate.
Education
Wesleyan University
Certificate
University of North Carolina Wilmington
Master of Arts - MA
Morgan State University
Bachelor of Science (BS), Communications/Journalism
University of Pennsylvania
Certificate
Skills
- Digital Journalism
- Presentations
- Writing
- Drafting Press Releases
- Content Strategy
- Copy Editing
- Public Speaking
- Broadcast Television
- Research Information
- Ap & Chicago Styles
- Broadcast Journalism
- Avid
- Event Planning
- Microsoft Office
- Press Releases
- Project Management
- Public Relations
- Media Relations
- Social Media
- Avid Editing
- Photoshop
- Television
- Video Production
- Field Producing
- Media Coaching
- Sports
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