Michelle Cutter
VP of Digital Commerce at REI
- Role
- VP of Digital Commerce at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Michelle Cutter
Accomplished Commercial Executive, Product and Technology Leader, Advisor, and Board Member within Specialty Retail. Strategic and collaborative problem-solver and team builder. Demonstrated ability to scale from start-up to large multi-national. AI Agentic Commerce | AI Strategy | P&L Management I Digital Strategy I Mobile and Social Commerce I Product Management I Omni-Channel I Brand Marketing Strategy I Performance Marketing I SEO l Technology Selection I Customer Intelligence and Insights I Social Media I Merchandising I Licensing I Global Expansion
Experience
VP of Digital Commerce
Jan 2019 — Present · Seattle, WA, US
Education
University of Pennsylvania
Bachelor of Arts (B.A.), English and Communications
NYU Stern School of Business
MBA, Marketing and Management
Skills
- Market Research
- Visual Merchandising
- Crm
- Product Management
- P&L Management
- Analytics
- Management
- Integrated Marketing
- Brand Development
- Advertising
- Merchandising
- Social Networking
- Brand Awareness
- Multi-Channel Marketing
- Social Media
- Luxury Goods
- Marketing
- Start-Ups
- Licensing
- Strategy
- E-Commerce
- Sales
- Email Marketing
- Brand Management
- Marketing Strategy
- Digital Marketing
- Retail
- Direct Marketing
- Fashion
- Social Media Marketing
- Digital Strategy
- Product Development
- New Business Development
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