Michelle Cui

About Michelle Cui

With over 15 years of experience in the marketing and advertising industry, I am a passionate and driven leader who strives to deliver data-driven and innovative solutions for global brands. I have a strong background in digital marketing, programmatic advertising, and marketing automation, and a proven track record of building and managing high-performing teams across regions and functions. As the Director of Global Operations at Kinesso, I oversaw the operational excellence, strategic alignment, and business growth of the company\'s proprietary suite of applications that integrate ad tech and MarTech.If I have to narrow down my workstyle into three phrases, it would be: customer-centric, efficiency-obsessed, and intellectually curious. Areas of work that I am most passionate about:· Marketing strategy and tactics· Full-funnel marketing· Lifecycle marketing· Customer journey mapping· Audience segmentation and precise targeting· Data analysis and visualization· Cross-functional team leadership· Product marketing and GTM strategies· Framework design· Process improvement· Business enablementIn my spare time, I enjoy traveling (especially visiting museums), reading and trying new recipes. My favorite countries to visit are Japan and Italy. Some of my favorite books are: Leonardo da Vici by Walter Isaacson, Factfulness by Hans Rosling, A Room of One\'s Own by Virginia Woolf.

Experience

1. Principal Product Manager - In-app Engagement

   Arlo Technologies, Inc.

   Feb 2025 — Present · Bellevue, WA, US

   I build platforms at the intersection of product, marketing, user insight, and creativity. At Arlo, I lead work that spans product strategy, monetization, and experimentation—translating user behavior into scalable experiences that drive growth and long-term value. I operate fluently across disciplines, partnering with engineering, growth, ad sales, and analytics to turn complex ideas into operational systems. My expertise lies in building from ambiguity: designing platforms that generate revenue, unlock insight, and create durable operational foundations to scale.

Education

• Northwestern University

  M.S., Integrated Marketing Communications

  2008 — 2009

• Northwestern University

  Master of Science - MS, Integrated Marketing Communications

• Harvard Business School

  Certificate of Leadership and Management

Skills

• Social Networking
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Web Analytics
• Digital Media
• Microsoft Office
• Advanced Excel
• Media Communications
• Market Research
• Blogging
• Advanced Powerpoint
• Marketing Strategy
• Social Media
• Writing
• Analytics
• Public Relations
• Marketing
• Media Relations
• Google Analytics
• Media Planning
• Mobile Marketing
• Dsp
• Doubleclick
• Online Advertising
• Sem
• Qlikview
• Account Management
• Google Adwords
• Digital Marketing
• Marketing Automation
• Online Marketing
• Data Analysis
• Digital Strategy
• Brand Development