Michelle Calcote King
- Role
- Principal & President at Reputation Ink
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Michelle Calcote King
In industries where expertise is the product, reputation and brand visibility are…
Experience
Principal & President
Jun 2011 — Present
Reputation Ink is a B2B and professional services marketing and public relations agency. We focus on three areas: corporate law, architecture, engineering and construction (AEC), and complex business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, we have generated millions in ROI for our clients. Marketers turn to us when they- Are seeking a marketing partner that digs deep to understand their business and offers strategic guidance grounded in research and best practices - Need expertly written and designed content such as white papers, e-books, infographics, case studies and more and don’t want to edit multiple drafts - Want to be covered in the media, but don’t want to micro-manage a PR agency that doesn’t understand their business, issues and trends - Want video produced but don’t want to over-direct the producer to ensure their desired messages are conveyed - Would like to blog regularly but don’t have the time and need B2B content writers who can quickly understand their complex subject matter without rounds and rounds of edits
Education
Keystone Heights High School
High School Diploma
1988 — 1994
University of Florida
Master of Arts, International Communications
1998 — 2000
University of Florida
Bachelor of Science, Public Relations
1996 — 1998
Skills
- Web Content Creation
- Online Content Creation
- Editing
- Reputation Management
- Copywriting
- Strategic Partnerships
- Press Releases
- Branded Content Development
- Social Media Marketing
- New Business Development
- Article Marketing
- Corporate Communications
- Corporate Blogging
- B2b
- Internal Communications
- Digital Copywriting
- B2b Marketing
- Public Speaking
- Content Providers
- Blog Marketing
- Team Management
- Strategy
- Email Marketing
- Writing
- Management
- Public Relations
- Engaging Content
- Marketing Strategy
- Publications
- Digital Marketing
- Media Relations
- Account Management
- Crisis Communications
- Custom Content Development
- Message Development
- Strategic Communications
- Project Management
- Marketing
- Marketing Communications
- Strategic Content Development
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