Michelle Cintra
Content Marketing | Product Positioning
- Role
- Content Planning Manager at AutoNation
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Michelle Cintra
I\'m a marketing professional with a strong focus on content strategy, product marketing…
Experience
Content Planning Manager
Aug 2024 — Present
Plan and execute go-to-market strategies for OEM product launches and sales events that align with AutoNation communications cadence and messaging.Oversees the creation and review of content across web, email, digital, direct mail and broadcast.Merchandise OEM websites with fresh and consistent messaging, content programs and offers.Plan and execute content and asset development cross-functionally for key events, product launches, and marketing campaigns at the AutoNation, OEM, and local marketing initiatives.Own content strategy for AutoNation corporate messaging and OEM specific programs.Developed and owned content calendar encompassing of all marketing activities.
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