Michelle Perez Carroll

About Michelle Perez Carroll

Senior Digital Marketing Strategist with 25+ years of experience in Online Marketing, including the areas of Marketing Strategy Development, Search Engine Marketing (PPC and SEO), Social Media Marketing, Web Development, eCommerce, Public Relations, Advertising, Brand & Product Development, Project Management, Email Marketing, and Business Development. Entrepreneurial, results-oriented leader with experience in managing, developing, marketing, assessing and maintaining web products. Expertise in:* Internet Marketing - Strategy, Copywriting, Landing Pages, Online Media, Email Marketing, Affiliate Programs, Content * Search Engine Marketing - Pay per click, Search Engine Optimization* Social Media Marketing - Optimization of Facebook, Twitter, YouTube, Linked In, FourSquare, Pinterest, etc.* Public Relations - Web Optimized PR, Traditional Media Outreach, Media Kits * Traditional Marketing - Negotiation of all types of media, including Print, TV, Radio, etc* Product Development - Specification Documentation, Functionality, and Usability Design * Project Management - Cross-Functional Team Management, Scheduling* Strategic Partnerships - Business Development* Online Acquisition & Customer RetentionSpecialties: Internet marketing consultant, search engine marketing, search engine optimization, social media marketing, internet advertising, brand development, ecommerce, project management, strategic partnerships, online acquisitions and retention, email marketing, affiliate marketing, and traditional media (print, TV, radio), wordpress development

Experience

1. Digital Marketing Director

   Horsefly Group

   Aug 2014 — Present

   Digital Marketing Strategy Development, Content Strategy & Planning, Content Marketing, Liquid Digital, Search Engine Optimization, Project Management, Web Development, Wordpress Development, Social Media Marketing, Account Management

Education

• Goldman Sachs 10,000 Small Businesses

  GS10KS Alumni , Business Administration, Management and Operations

• Florida State University

  Bachelor of Arts - BA, English, Communications

  1993 — 1997

Skills

• Creative Development
• Brand Development
• A/B Testing
• Digital Media
• SEO Copywriting
• B2b Ecommerce
• Ppc
• Sem
• B2b
• Search Engine Marketing (Sem)
• Multi-Channel Marketing
• Direct Marketing
• Local Search
• Web Marketing
• Start-Ups
• B2c Marketing
• Creative Direction
• Wordpress
• Search Advertising
• Email Marketing
• Google Analytics
• Web Analytics
• New Media
• Facebook
• Social Media
• Copywriting
• Affiliate Marketing
• SEO
• Pay Per Click (Ppc)
• Online Advertising
• Advertising
• Organic Search
• Website Development
• Marketing
• Online Marketing
• E-Commerce
• Search Engine Marketing
• Interactive Marketing
• Strategic Partnerships
• Entrepreneurship