Michelle Carlson

About Michelle Carlson

As seasoned writer, editor and brand evangelist, I\'ve covered a lot of ground — promotional ads, social media, marketing collateral, magazines and textbooks. Subject matter has included retail, banking, technology, Major League Baseball and high school biology. I thrive on creating a consistent customer experience through content, developing and protecting brand voice and writing attention-grabbing copy that generates qualified leads.

Experience

1. Sr Digital Marketing Manager

   Sila Services

   Aug 2025 — Present

   Develop and execute comprehensive digital marketing strategies to enhance visibility, traffic and conversion rates while optimizing ROAS across 40+ brands• Lead SEO initiatives to improve search engine rankings and organic visibility• Oversee website management, including content updates, UX/UI enhancements and performance optimizations to drive engagement and conversions• Analyze website and campaign performance metrics, generate insights and make data-driven recommendations to improve overall digital marketing effectiveness• Manage SEM campaigns along with digital agency across various platforms, including campaign set up, monitoring optimizations and budget management to maximize ROI

Education

• University of St. Thomas

  Bachelor of Arts (BA)

Skills

• Copywriting
• Press Releases
• Editing
• Web Content
• Technical Writing
• Blogging
• Magazine Writing
• Newsletters
• Content Management
• Marketing Copy
• Content Development
• Editorial
• Advertising
• Marketing
• Copy Editing
• Magazines
• Publications
• Ap Style
• Proofreading
• Strategic Content Development
• Storytelling
• Social Media
• Grammar
• Social Media Marketing
• Content Strategy
• Publishing