Michelle B.

WORK HISTORY

EDUCATION

ABOUT MICHELLE B.

Author | HR Strategist | Strategic PR & Communications LeaderBrand Reputation | Culture Transformation | Leadership Development | HR InnovationWith over 30 years of experience spanning operations, brand strategy, public relations, leadership development, and organizational transformation, I help organizations and individuals lead with purpose, communicate with clarity, and build cultures that last.I am a lifelong builder of people, processes, teams, and ideas.Currently, I serve as Director of HR Innovation & Inclusive Practices at Coca-Cola Southwest Beverages, where I lead the company’s first enterprise-wide People & Culture strategy. I also advise the global parent company, Arca Continental, working across Mexico, Ecuador, Argentina, Peru, and the U.S, offering critical insight on workforce dynamics and aligning brand, culture, and leadership to drive sustainable growth.My work sits at the intersection of HR innovation, people operations, internal communications, public brand perception, and business impact—helping leaders navigate complexity with intention and credibility.In today’s climate, brands are under a microscope.Employees and consumers expect authenticity, accountability, and clarity. One misstep in communication can erode trust, revenue, and reputation. Organizations need leaders who understand brand from the inside out…how culture, communication, and leadership behavior shape outcomes.As Founder & CEO of Just Reset It, I guide organizations and individuals through meaningful transformation. My work includes:• Culture & Operational Strategy• Executive Coaching & Career Growth• Leadership & Inclusion Development• Internal Communications & PR Messaging• Reputation & Brand StrategyWhether you’re a company rethinking your culture or a professional ready to elevate your career, it’s never too late for a reset.Author of Workplace Playbook: Navigating the Rules No One Talks AboutAvailable on professional development, career advancement, or a deeper understanding of workplace culture, this book offers practical insight and real-world guidance.Contact: m•••••••@justresetit.comWebsite: Culture. People. It’s all connected.