Michelle Salas

About Michelle Salas

I lead and grow businesses focused on infrastructure, connectivity, and operational execution. As CEO of UpNetWI and Director of Operations at Hudson Underground Services, I manage strategy and day-to-day operations across broadband and underground construction. I specialize in building systems that scale, coordinating teams across multiple projects, and turning complex challenges into streamlined, executable plans. My focus is on driving growth, improving efficiency, and delivering real-world impact through reliable infrastructure.

Experience

1. Chief Executive Officer

   Upnetwi Llc

   Apr 2016 — Present · Stoughton, WI, US

   As CEO of UpNetWI, I lead the strategy and execution behind a growing rural broadband provider, overseeing operations, network expansion, and business development. I focus on building scalable systems, driving growth, and ensuring reliable service delivery across our network.I work across both the business and operational sides to align teams, expand infrastructure, and improve the overall customer experience. Our mission is to close connectivity gaps and deliver dependable internet solutions that support long-term community and economic development.

Education

• University of Wisconsin-Whitewater

  BBA, Marketing

  2003 — 2007

• Tecnológico de Monterrey

  Spanish, Spanish

  2006 — 2006

Skills

• Budgets
• Sales Process
• Marketing
• Management
• Social Media Marketing
• Customer Service
• B2b
• Direct Marketing
• Account Management
• Business-to-Business (B2b)
• Social Media
• Strategic Planning
• Business Development
• Direct Sales
• Entrepreneurship
• Salesforce.com
• Contract Negotiation
• Selling
• Cold Calling
• Microsoft Office
• Sales
• Customer Satisfaction
• New Business Development
• Marketing Strategy
• Sales Management
• Inside Sales
• Microsoft Excel