Michelle Bisson
Senior Vice President, Enterprise Marketing and Communications
- Role
- Senior Vice President, Marketing and Business Development at Summa Health
- Location
- Cuyahoga Falls, OH, US
- LinkedIn followers
- 500 followers
About Michelle Bisson
Executive leader with 25+ years of multi-faceted marketing experience with billion-dollar organizations including Summa Health, J.M. Smucker Company and American Greetings. Currently holds the position of Senior Vice President, Enterprise Marketing and Communications at Summa Health, Summit County’s largest employer, a integrated healthcare organization.Successfully brings \'brands to life\', advancing consumer engagement and impacting organizational growth among diverse product portfolios. Core strengths include strategic visioning and planning, securing stakeholder alignment, driving effective change and showing progress through analytics. Member of Leadership Akron’s Signature Class 35, Project GRAD-Akron board of directors, and is a member of Summa Health’s leadership team.
Experience
Senior Vice President, Marketing and Business Development
Oct 2022 — Present · Akron, OH, US
Education
Kent State University
Bachelor of Science, Advertising and Marketing
1986 — 1991
The University of Akron
Master of Business Administration - MBA, Business
Skills
- Digital Media
- Marketing Communications
- Account Management
- Crm
- Social Media
- Social Media Marketing
- Marketing
- Brand Management
- Marketing Strategy
- Vendor Relationships
- Digital Strategy
- Advertising
- Strategy
- Online Marketing
- Analytics
- SEO
- Brand Development
- Project Management
- Integrated Marketing
- Corporate Branding
- Strategic Planning
- Digital Marketing
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