Michelle S.

About Michelle S.

With over a decade in the ever-evolving world of digital marketing, I\'ve found a career that aligns with my interests. As a Programmatic Media Specialist, I combine my love for data and algorithms with a passion for connecting brands with people. My expertise includes building, developing, and managing high-performance programmatic campaigns, as well as executing strategic paid social initiatives.Outside of working hours, you\'ll find me curled up with a book and one of my cats (BOTH if I\'m lucky!) or on a patio with good food and company.

Experience

1. Programmatic Media Manager

   Jsjd Media Llc

   Aug 2022 — Present · Irving, TX, US

   Hands-on-keyboard develop, manage, and optimize programmatic ad campaigns across multiple DSPs to drive performance and client satisfaction• Create and manage Paid Social campaigns with LinkedIn and Meta• Data-Driven Optimization: Analyze performance metrics, troubleshoot delivery issues, and implement optimizations to maximize ROI• Lead monthly client meetings to review performance, plan initiatives, and optimize strategies, while contributing industry-driven insights to marketing discussions• Work closely with multiple DSP vendors to explore new tactics and strategies, deep dive into current clients to improve KPIs and discuss best tactics for clients by industry (Healthcare, Education, Manufacturing, Recruiting, and more) • In-depth knowledge on HCP targeting using HIPPA compliant methods• Create and upkeep training documents for internal processes relating to day-to-day tasks and across softwares of DSPs, CRM, Microsoft Teams, OneDrive

Education

• University of Nebraska at Omaha

  Bachelor of Science in Communication | Public Relations and Advertising, Bachelor of Arts in English | British Literature

  2008 — 2013

Skills

• Public Relations
• Customer Service
• Social Media Marketing
• Event Planning
• Social Networking
• Social Media
• Public Speaking
• Community Outreach
• Marketing Communications
• Adobe Creative Suite
• Microsoft Office
• Team Leadership
• Indesign
• Advertising
• Community Relations
• Graphic Design
• Event Management
• Writing
• Photoshop
• Teamwork
• Community Development
• Marketing
• Press Releases
• Time Management
• Leadership
• Management
• Microsoft Excel
• Presentations
• Adobe Photoshop
• Personal Branding
• Digital Marketing
• Search Engine Optimization (SEO)
• Information Graphics