Michelle Beeson
Senior Analyst @Forrester
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WORK HISTORY
Senior Analyst @Forrester
London, GB
Responsible for conducting and delivering innovative research and strategic advice through thought leadership reports, advisory & consulting projects, workshops and event speeches. My research focuses on the impact of technology and changing consumer behaviour on business models and go-to-market strategies (consumer facing brands/retail). Recent topics include: digital organisation & agile, DTC digital commerce and partner strategies for consumer facing brands; customer journey mapping; consumer trends- Regularly work with senior executives in global enterprises to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business- Regular assessments of competitive landscape and trends impacting future of customer experience and business success- Develop analytical frameworks and models helping consumer facing organisations understand and respond to shifting consumer preferences and technology- Regular keynote speaker at corporate and industry conference events. Contributor to leading publications and programs including The Wall Street Journal, Internet Retailing, Retail Week and Customer Experience Magazine.
EDUCATION
University of Cambridge
MA Cantab
ABOUT MICHELLE BEESON
Senior professional, with 15+ years in Customer Experience (CX) and digital strategy research and executive-level advisory. A dynamic, adaptable, and productive team player, with outstanding communication skills. Adept at identifying clients\' needs to design and deliver effective research and consulting solutions. Extensive experience as a thought leader, strategist, public speaker and executive-level advisor, helping global enterprises to navigate the transformative impact of changing technology and consumer behaviour on business models and go-to-market strategies.
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