Michelle Beardwood
Snr Manager - Genai Product and Services Activation Lead @PwC UK
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WORK HISTORY
Snr Manager - Genai Product and Services Activation Lead @PwC UK
Manchester, GB
Commercial lead for AI product and alliance activation across Tax and cross-LoS teams, responsible for go-to-market strategy, vendor alignment and pipeline growth.• Led end-to-end GTM strategy for AI-enabled Tax propositions, driving multi-million pipeline growth and global sales• Delivered senior client engagements and structured pilot programmes across priority accounts• Owned alliance pipeline tracking, activation cadence and commercial reporting• Coordinated cross-functional teams (Sales, Marketing, Risk, Legal, Brand, Deals) to ensure scalable, compliant market execution• Acted as primary UK commercial interface for global AI alliance partner, aligning joint messaging, onboarding and sales motion• Delivered flagship sector AI events generating live opportunities and strengthening market positioningSkills: Go-to-Market Strategy · Alliance Sales · AI Commercialisation · Pipeline Governance · Strategic Partnerships
EDUCATION
The Manchester Metropolitan University
Post Graduate Diploma, Project Management
Leeds Beckett University
BA (Hons), Business Information Management
Park Lane College
NVQ Customer Service level 2 & 3
SKILLS
ABOUT MICHELLE BEARDWOOD
I lead the commercial scaling of emerging technology and AI alliances turning strategic partnerships into structured go-to-market engines that deliver measurable growth.Over the past several years, I have built and activated multi-million pipeline across the UK and EMEA by translating complex AI propositions into clear sales motions, disciplined activation models and enterprise client engagement.My work sits at the intersection of alliance strategy, commercial execution and executive stakeholder alignment.I specialise in:• Designing and executing alliance-led go-to-market programmes• Owning and tracking pipeline growth and revenue conversion• Aligning cross-LoS and cross-territory teams around strategic vendor partnerships• Scaling AI and tech propositions from early-stage activation to live client adoption• Building sales enablement frameworks that accelerate market confidenceMost recently, I have led the activation of PwC’s GenAI Tax proposition delivering senior client engagements, structured pilots and multi-million pipeline growth. Prior to this, I scaled a strategic technology alliance across UK and EMEA, embedding governance, sector alignment and activation that drove significant commercial wins.I am recognised for combining commercial rigour with calm leadership creating clarity in ambiguity, aligning senior stakeholders, and converting innovation into sustainable revenue.
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