Michelle Brintnall Chester
Head of Brand Strategy & Marketing, Disruptive Innovation @ General Mills | Mentor | Writer | Coach
- Role
- Head of Brand Strategy & Marketing, Gold Medal Ventures at General Mills
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Michelle Brintnall Chester
I am constantly curious, a realistic optimist and live for the a-ha! moment of working with compelling brands and stumping challenges. I am a dynamic brand builder, strategist and leader that champions ideas with passion, persistence and curiosity. I bring a sharp creative eye to any challenge, focused on clarity & storytelling. My daily goal: make progress, not perfection.*LOVE LIST: In the last 2 years, I\'ve loved-Working directly with founders on brand and business strategy for 8+ brands-Guest teaching at 2 classes on brand strategy & equity (undergrad & MBA)-Speaking in a two-part podcast feature on building brands and telling stories-Taking a graduate-level brand design class at the Harvard School of Design-Mentoring 5 rising leaders at General Mills*MY CAREER RULES-Clarity is kindness-Simple is always better-Leave things better than I found them-Respect that everyone is creative in some way-Set the tone and take up your space-Create work that reflects and respects the world’s diversity.
Experience
Head of Brand Strategy & Marketing, Gold Medal Ventures
Jul 2023 — Present
Education
University of Notre Dame
BBA
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