Michelle Barrineau

Category Services Manager @Republic National Distributing Company

Melbourne, FL, US
MOBILE NUMBERS
+19•••••••47

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WORK HISTORY

Dec 2024 — Present

Category Services Manager @Republic National Distributing Company

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Melbourne, FL, US

Manage the daily performance, training and development of a team of Category Consultants for our specialty channel strategic accounts, including Publix, SEG, Whole Foods and Bev Mo.

EDUCATION

N/A

The University of Georgia

Bachelor of Science - BS

N/A

The University of Georgia

Bachelor's of Science

N/A

The University of Georgia

BS

SKILLS

ManagementNielsen DataRetail Category ManagementConsumer InsightConsumer ProductsSales PresentationsWine SalesMicrosoft ExcelPresentation SkillsTrainingTableauCategory ManagementAccount ManagementData AnalysisAlcoholic BeveragesNational Account ManagementPresentationsSales PromotionMicrosoft PowerpointProduct PromotionWine & Spirits IndustrySalesNational AccountsRetail SalesPricing OptimizationPlanogram DevelopmentConsumer Package GoodsFood & BeveragePricing Strategy

ABOUT MICHELLE BARRINEAU

Experienced CPG sales and category leader with a track record of driving growth across major retail channels, including more than a decade managing and influencing business at Publix. I blend account management, category strategy, and consumer insights to deliver profitable results, strengthen retailer partnerships, and uncover opportunities others miss.My background spans both consumer packaged goods and adult beverage, giving me a unique perspective on shopper behavior, merchandising, and promotional strategy. I’m known for turning data into compelling stories, building trust with buyers, and collaborating cross‑functionally to execute with excellence.Core strengths include:• Customer relationship building and joint business planning• Category management and consumer insights• Sales strategy, forecasting, and P&L awareness• Problem solving, creative thinking, and persuasive communication• Leadership, collaboration, and navigating complex retail environmentsI thrive in roles with direct customer ownership, clear accountability, and measurable impact — especially within CPG account sales. Always learning, always improving, and always focused on delivering results that matter.

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