Michelle Attilio

About Michelle Attilio

I develop reusable email templates and dynamic content solutions to streamline our Salesforce’s transactional email communications to our Administrators. I work to identify process efficiencies and develop automated solutions to handle increasing communication needs. I manage both technical and project management aspects, including gathering requirements, implementing updates, and stakeholder progress updates.My role also includes maintaining data accuracy, creating and updating documentation, providing back-up support for daily send & Admin investigations, and leading team training sessions. I am grateful to everyone I work with and proactively look for ways to celebrate team achievements!I enjoy opportunities that allow me to build new and streamline existing processes and solutions; as well as opportunities where I can share my knowledge with our teams and our clients. Organizing and spreading knowledge through documentation, and mentoring is not only enjoyable, but is a way for me to make a positive impact on the world around me.

Experience

1. Marketing Cloud Architect

   Salesforce

   May 2022 — Present · NJ, US

   Maintain and enhance existing technical solutions- Develop solutions tailored to stakeholder Cloud program’s communication needs- Includes reusable email templates, consolidated templates, dynamic content, and automated solutions- Gather project requirements and the scope of necessary changes- Implement, QA, and launch technical changes- Keep stakeholders informed of progress and project completion- Document updates and maintain project documentation.• Collaborate with internal team members to identify and implement process efficiencies.• Update and maintain admin data processes, improving data accuracy and introducing automation when possible.• Backup support for Admin data issue investigations and send information requests.• Backup support for daily sends; building HTML emails, importing and querying data, and scheduling sends.• Collaborate with internal team members to determine team metrics.• Gather email send statistics to illustrate team KPIs.• Create and maintain documentation for solutions and team processes.• Lead internal team training.• Lead staff meetings in the absence of the manager to ensure smooth operations.• Manage contractor resources for specific projects.• Participate in the hiring process by defining role responsibilities, creating job descriptions, interviewing and providing feedback on potential candidates, and training new hires.• Celebrate project completions and recognize team achievements.• Update the team calendar with relevant holidays and moratorium dates.• Monitor and maintain Marketing Cloud Engagement to address product changes that may affect daily operations.

Education

• Stevens Institute of Technology

  BE, Computer Engineering

  2003 — 2008

• Stevens Institute of Technology

  Minor, Science and Technology Studies

  2003 — 2008

• California State University, Chico

  Certificate, Women in Leadership

• Stevens Institute of Technology

  BA, Art and Technology

  2003 — 2008

Skills

• Photoshop
• Social Media
• E-Commerce
• Indesign
• Html
• Analysis
• Search Engine Optimization (SEO)
• SEO
• Creative Direction
• Digital Marketing
• Lead Generation
• Management
• Newsletters
• Web Analytics
• Marketing
• Dreamweaver
• Email Marketing
• Sem
• Online Advertising
• Digital Media