Michelle Swain
I deliver top of funnel activity so sellers can go deep and wide into their accounts and accelerate their deals via data-driven marketing.
- Role
- Csc Center of Excellence Campaign Manager, Enterprise at Amazon Web Services (AWS)
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Michelle Swain
Sales is a high-pressure role – rising quotas, demanding customers, learning new products – it’s a lot to juggle. At month-end when they realize their forecast is off, the finger pointing at marketing begins. I’m the marketer with the superpower to stop the villain, finger pointing. HOW I DO IT?I pride myself for not working in a silo, collaboration is key. After all, every Batman needs a Robin! Understanding the product marketing team’s objectives, ensuring compensation is aligned and having sales buy-in is essential for success. It’s in my DNA to design and deliver new account acquisition strategies that incorporate these elements. The campaigns I develop serve as the hero. For example, I led acquisition and cross-sell marketing strategies focused at driving demand for IoT solutions using direct mail, database email marketing, and online media. These efforts generated record inquiries and qualified leads and drove 30% YOY growth. I’M STILL HUMAN Outside of work and when I’m done leaping tall buildings, I’m a proud mom and wife. I enjoy being active - whether it’s participating in a boot camp workout, running or yoga, I’m always in motion. HOW CAN I DRIVE DEMAND FOR YOU?If you are looking for a marketing superhero who is unfazed by setbacks and can develop demand generation marketing programs for your sales teams, let’s connect. SPECIALTIES:Demand Generation, Campaign Management & Measurement, B2B Marketing, Digital Marketing, Marketing Analytics, New Customer Acquisition, Marketing Automation, CRM and Salesforce.com, Field Marketing, Channel Marketing, Promotional Strategy, Market Research and Analysis, Corporate Partnerships, Marketing Operations, Vendor and Agency ManagementI work for @AWSCloud and my opinions are my own.
Experience
Csc Center of Excellence Campaign Manager, Enterprise
Apr 2024 — Present
Scale enterprise marketing programs to generate MQLs and drive sales pipeline.
Education
Oakton High School
High School
College of Charleston
Bachelor of Arts, Media Communications
Skills
- Marketing
- Sales
- Direct Sales
- Shopper Marketing
- Telecommunications
- Account Management
- Integrated Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Solution Selling
- Customer Retention
- Competitive Analysis
- Online Marketing
- Leadership
- Management
- B2b
- Direct Marketing
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