Michelle Aslanian
Senior Web Content Strategist | Information Architecture | Scalable Digital Content Systems | UX + Product Collaboration
- Role
- Ai Online Data Analyst at TELUS Digital
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
About Michelle Aslanian
I lead web content strategy for complex digital ecosystems — designing scalable content systems, clarifying information architecture, and aligning cross-functional teams around user-centered outcomes.With 10+ years of experience across web and product environments, I specialize in transforming business goals into intuitive, high-impact digital experiences. My work spans enterprise CMS environments, regulated healthcare marketplaces, and multi-surface product ecosystems.At my core, I’m a communicator. I translate complexity into clarity — whether through UX writing, governance frameworks, or structured content strategy. I partner closely with design, product, engineering, and marketing teams to create experiences that feel cohesive, accessible, and meaningful for real people.I care deeply about thoughtful communication, inclusive design, and building systems that scale without losing their human touch.If you\'re building digital experiences that require both strategic rigor and empathy, I’d love to connect.
Experience
Ai Online Data Analyst
Oct 2024 — Present
Enhance content and quality of AI responses for a variety of topics including maps, photographs, and other task types.
Education
Western Michigan University
Bachelor of Arts (B.A.), Organizational Communication and English with a Creative Writing Emphasis
2001 — 2005
Western Michigan University
Master of Arts (M.A.), Health and Organizational Communication
2007 — 2013
Kalamazoo Valley Community College
General Education Courses
2000 — 2001
Paw Paw High School
High School Diploma
1998 — 2001
Skills
- Communication
- Fundraising
- Social Media
- Program Management
- Communication Skills
- Strategic Communications
- Public Relations
- Internal Communications
- Copywriting
- Crm Databases
- Nonprofits
- Student Affairs
- Blogging
- Google Apps
- Research
- Writing
- Teaching
- Time Management
- Higher Education
- Student Development
- Powerpoint
- Microsoft Excel
- Editing
- Resume Writing
- Microsoft Word
- Student Financial Aid
- Community Outreach
- Staff Development
- Strategic Planning
- Microsoft Office
- Public Speaking
- Career Counseling
- Leadership
- Grant Writing
- Team Building
- Program Development
- Management
- Interviews
- Leadership Development
- Event Management
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