Michelle Flowers

Consumer Insights & Analytics Leader at Nike | Columbia Business School MBA

Role
Senior Principal, Global Jordan Streetwear Insights & Analytics at Nike
Location
Portland, OR, US
LinkedIn followers
500 followers

About Michelle Flowers

Strategic analytics leader with over a decade of Director-level experience; passionate about shaping the future of business through insights and analytics. Skilled at building teams and demystifying analytics to drive decision making and overall business impact. Achieves results through creating a collaborative culture leading with empathy, inclusion, and recognition. Ensures reliable execution through attention to detail and strong stakeholder partnerships.

Experience

  1. Senior Principal, Global Jordan Streetwear Insights & Analytics

    Nike

    Sep 2025 — Present · Beaverton, OR, US

    Key member of the Global Jordan Streetwear Leadership and Jordan Insights & Analytics teams. Responsible for driving a multi-disciplinary approach to understand and elevate the needs of consumers and market opportunity in order to shape all aspects of the Global Jordan Streetwear strategy and business including design, product, merchandising, marketing, and retail marketplace.

Education

  • New York University

    Brand Management Marketing

    2011 — 2011

  • Columbia Business School

    MBA

    2012 — 2013

  • Williams College

    BA, American Studies

    2001 — 2005

Skills

  • Analytics
  • Marketing Mix Modeling
  • Analysis
  • Statistical Modeling
  • Spss
  • Marketing Analytics
  • Project Management
  • Powerpoint
  • Microsoft Excel
  • Management
  • Data Analysis
  • Marketing
  • Market Research
  • Entrepreneurship
  • Segmentation
  • Marketing Research
  • Data Mining
  • Romi
  • Business Analytics
  • Microsoft Office
  • Program Management
  • Crm
  • Competitive Analysis
  • Econometrics
  • Logistic Regression
  • Linear Regression
  • Predictive Modeling
  • Excel
  • Sql

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Michelle Flowers — Senior Principal, Global Jordan Streetwear Insights & Analytics at Nike in Portland, OR, US | Unifers