Michelle Bautista
Analytics Associate @Vistar Media
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WORK HISTORY
Analytics Associate @Vistar Media
Analyzing brand lift studies to assess campaign performance and deliver client-ready insights and targeting recommendations across multiple verticals.Improving upon Python scripts that save the Analytics team hours when creating campaign wrap reports for clients. Containerized scripts within a Docker image, adding a Flask backend, to consolidate and standardize script usage across the team.Created an internal dashboard visualizing historic campaign brand study data, supporting the impact of utilizing data (audience, POI, weather triggers) within campaigns.Conducting exploratory analyses for clients using geospatial data.
EDUCATION
New Jersey Institute of Technology
Bachelor of Science - BS, Web & Information Systems
ABOUT MICHELLE BAUTISTA
Improving and containerizing a collective suite of tools for analytics processes. Building dashboards that can help analysts collect and deliver insights for clients.Besides my role, I\'m involved with organizations that help empower underrepresented groups in tech, such as Girls Who Code and Techqueria.
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