Michelle B.

About Michelle B.

I am a growth strategist and founder working at the intersection of performance marketing, brand storytelling, and hospitality.I bring over a decade of experience helping retail and CPG brands scale through paid media. My expertise spans Google Ads, Microsoft Ads, Performance Max, and e-commerce search, with a focus on profitable customer acquisition and measurable growth.Over the years, I have supported growth initiatives for leading brands across fashion, wellness, and consumer goods, including companies such as Coca-Cola and L’Oréal. I am known for pairing analytical rigor with big-picture thinking to drive meaningful business impact.Today, I work selectively with brands through my firm, Zelena Marketing, providing senior-level paid media strategy, audits, and growth advisory. I partner with companies that value clear accountability, thoughtful strategy, and results-driven execution.In parallel, I am the founder and CEO of Zelena Travel, a boutique luxury travel advisory supported by a growing team of advisors and operations specialists. We design highly personalized, design-forward travel experiences and manage complex bookings for individuals, couples, and organizations.Our work spans: • Luxury and boutique hotel bookings • Honeymoons and wedding guest travel • Wedding room blocks • Corporate offsites and retreats • Group and milestone travel • Custom leisure itinerariesWe maintain strong partnerships with leading hospitality brands worldwide, allowing us to deliver preferred rates, VIP amenities, and elevated service. Zelena Travel is known for a high-touch approach and a focus on hotels with a strong sense of place.Across both businesses, my work is grounded in the same philosophy: intentional growth, strong relationships, and long-term value.I am especially interested in: • Select consulting partnerships with CPG and retail brands • Collaborations within luxury travel and hospitality • Founder-to-founder partnerships and conversations

Experience

1. Account Director

   Essencemediacom

   Jun 2022 — Present · New York, NY, US

Education

• The Wharton School

  Business Foundations, Operations Management and Supervision

  2018 — 2019

• University of Oxford

  Summer Program, Psychology and Literature; International Relations

  2010 — 2010

• Fordham University

  Bachelor's degree, Psychology, Marketing

  2012 — 2016