Michelle Zavala

About Michelle Zavala

I am an engineering leader with 10+ years of experience shaping high-performing teams, elevating product quality, and driving organizational clarity across rapidly evolving environments. My career spans QA, Engineering Operations, Product Delivery, and cross-functional strategic leadership, with a focus on building strong engineering cultures and aligning teams around measurable, predictable outcomes.I’m known for:• Developing and coaching leaders and transforming team health• Scaling engineering orgs through acquisitions, restructures, and high-growth phases• Implementing clear, repeatable delivery and release processes• Leading cross-functional alignment with Product, GTM, and Client teams• Designing programs that lift quality, stability, and customer experience• Creating mobility pathways that help engineers grow into new roles and disciplinesI’m motivated by building environments where people feel supported, where teams can deliver with confidence, and where engineering contributes directly to customer and business value. I thrive at the intersection of people, process, and product—and I love helping organizations grow into their best version.If you’re interested in engineering leadership, org design, delivery excellence, or building strong teams—I’d love to connect.

Experience

1. VP of Engineering

   Innovid

   Mar 2025 — Present

   Facilitated engineering operations, team development, and product delivery across an expanded organization post-merger.• Design and facilitate engineering leadership offsites focused on strategic planning, culture, and operational efficiency.• Established and managed committees focused on CI/CD readiness, engineering experience, and platform stability.• Created a client onboarding and pilot enablement program that evaluates product fit and standardizes enterprise delivery playbooks.• Partner with Product and GTM leaders to align technical enablement, communication, and release execution.