Michelle Zablah

About Michelle Zablah

Principal Customer Success Manager at LinkedIn | Customer Success & Social Media Strategy | Driving customer success and learning growth with LinkedIn and AIWith 14+ years of experience in marketing, e-learning, and customer success, I am passionate about helping organizations achieve their learning and development goals. As a Principal Customer Success Manager at LinkedIn, I leverage my strong relationship-building skills, industry knowledge, and strategic thinking to deliver impactful customer experiences and maximize the value of LinkedIn Learning.I collaborate with customers to understand their unique challenges and desired outcomes, and develop tailored strategies to drive their success. I also analyze customer data and usage patterns to identify trends and insights, enabling data-driven decision-making and strategic planning. Additionally, I have a keen interest in generative AI and how it can transform the learning landscape. I hold certifications in advanced social media strategy and marketing, and I am committed to fostering a culture of allyship and inclusion in my work.

Experience

1. Principal Customer Success Manager

   Linkedin

   Dec 2021 — Present

   Leveraging strong relationship-building skills, industry knowledge, and strategic thinking, I deliver impactful customer experiences and help organizations maximize the value of LinkedIn Learning. Key aspects of my role include: 1. Customer Relationship Management:• Build and nurture strong relationships with LinkedIn Learning customers, acting as their trusted advisor and primary point of contact.• Understand customers\' unique goals, challenges, and desired outcomes, and develop tailored strategies to drive their success.2. Strategic Guidance:• Analyze customer data and usage patterns to identify trends and insights, enabling data-driven decision-making and strategic planning.• Collaborate with customers to develop and implement effective adoption strategies, driving product usage and engagement.3. Project Management:• Lead and manage customer onboarding, implementation, and training processes, ensuring seamless and successful deployments of LinkedIn Learning solutions.• Coordinate with cross-functional teams, including sales, marketing, and technical support, to deliver exceptional customer experiences and meet project milestones.• Identify and mitigate risks, troubleshoot issues, and escalate when necessary to ensure prompt resolution and customer satisfaction.4. Technical Expertise:• Develop a deep understanding of LinkedIn Learning\'s platform and features, staying up-to-date with product enhancements and industry trends.5. Continuous Improvement:• Gather customer feedback and collaborate with internal teams to advocate for product enhancements, features, and improvements.• Monitor customer health metrics, conduct regular business reviews, and identify opportunities to optimize customer success and increase user adoption.• Stay informed of e-learning industry trends, best practices, and competitive landscape, and share insights with customers to drive their success.

Education

• University of Central Arkansas

  Bachelor of Business Administration (BBA), Marketing

  2003 — 2007

Skills

• Business Analysis
• Sap
• Account Management
• Accounts Receivable
• Customer Service
• Microsoft Office
• Sales
• Budgeting
• Logistics
• Business Development
• English
• Marketing Strategy
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Spanish
• Research
• Business Planning
• Sales Management
• Team Building
• Management
• Key Account Management
• Business Strategy
• Microsoft Word
• Team Leadership
• Project Management
• Social Media
• Leadership
• Hiring
• Business Process Improvement
• Marketing
• Strategic Planning