Michelle Yepez

About Michelle Yepez

I am currently a Senior Analyst in Demand Generation at CBIZ with a background in all stages of the marketing funnel. I love to travel the world, see our baby girl grow up, hang out with my dogs (Stella, maltipoo | Olive, golden doodle), and supporting my KC Royals | Chiefs | Sporting | Current sports teams. As a digital marketer, there is always so much to learn and experience for continual growth. I am always interested in hearing from old colleagues, friends, or just interesting creative marketers, so feel free to contact me if you would like to connect.

Experience

1. National Senior Demand Generation Analyst

   CBIZ

   Mar 2024 — Present · Kansas City, MO, US

   Manage use of marketing technology platforms within Financial Services; ensure marketing automation and account-based marketing best practices align with org-wide usage- Develop standardized processes and programs that take advantage of key marketing technologies, such as account-based marketing, content syndication, and email programs- Build, execute and leverage web forms, landing pages, email, and other strategies through MarTech stack tools focused on capturing net-new leads to nurture through to sales-ready state- Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team- Work directly with team to determine qualifications for sales-ready lead handoff to SDR and Business Development team- Serve as connector between sales and marketing teams, ensuring leads meet quality expectations, and collaborating with team to adjust marketing programs based on sales feedback loop when necessary- Collaborate with team for Business Development to deliver key information to revenue generators on marketing campaign successes and opportunities- Leverage existing data signals to build and execute campaigns targeted at converting known contacts in the funnel for upsell, cross-serve, and recapture campaigns- Create dashboards, monitor channels and referral sources, and provide data-driven insights into campaign successes- Analyze engagement trends across Financial Services target audiences, providing marketing and sales leadership with insights into next best services, engagement channels, performance, and more.

Education

• Park University

  Master of Business Administration - MBA, Marketing

  2019 — 2020

• Park University

  Logistics and Management, Business

  2015 — 2018