Michelle Wilson

About Michelle Wilson

External communications leader with expertise in grid reliability and RTO planning issues, combining strategic judgment with hands-on execution. Experienced in leading high-visibility communications that support stakeholder understanding, regulatory engagement and enterprise-level priorities.

Experience

1. Strategic Communications

   Midcontinent Independent System Operator (MISO)

   Jul 2019 — Present · Indianapolis, IN, US

   Serve as a trusted communications advisor to senior leaders and executives, advancing service line and enterprise objectives related to grid reliability, transmission expansion, resource adequacy, generator interconnection, and large load integration.Provide strategic counsel on external-facing messaging for highly visible and sensitive electricity industry issues, balancing diverse stakeholder perspectives across utilities, regulators, customers, market participants and policymakers.Develop and execute integrated, multi-channel communications strategies focused on RTO operations and grid evolution, including long-range transmission planning, interregional coordination, generator interconnection processes, capacity and resource adequacy challenges and emerging load growth.Translate complex and technical information into clear, credible narratives through executive presentations, stakeholder briefings, talking points, scripts, reports and public-facing communications for internal and external audiences.Participate in stakeholder meetings, workshops and advisory committees to inform messaging strategies and ensure communications accurately reflect evolving industry conditions, risks, and planning considerations.Conduct stakeholder analysis and audience segmentation to tailor messaging strategies that support informed decision-making, stakeholder planning, and constructive engagement across varied technical and non-technical audiences.Collaborate cross-functionally with digital content, energy markets, transmission planning, legal, compliance, stakeholder relations, and external affairs teams to ensure consistent, coordinated, and accurate messaging across the organization.Support media relations and issues management efforts, including contributing to crisis preparedness and response activities.Apply data visualization and design expertise to enhance understanding of complex concepts.

Education

• Butler University

  BS

Skills

• Government Proposals
• Proposal Management
• Staff Supervision
• Marketing Communications Planning
• Banking
• Content Writing
• Online Marketing
• Content Development
• Social Media Marketing
• Ghostwriting
• Grant Preparation
• Graphic Design
• Email Strategy
• Content Strategy
• Marketing Strategy
• Marketing Communications
• Dreamweaver
• Copywriting
• Grant Administration
• Financial Analysis
• Digital Marketing
• Marketing
• Copy Editing
• Microsoft Word
• Insurance
• Google Analytics
• Photoshop
• Leadership
• Css
• Wordpress Design
• Indesign
• Customer Relationship Management (Crm)
• Email Marketing
• Process Improvement
• IT Marketing
• Content Marketing
• Project Management
• Management
• Business Process Improvement
• Web Content Writing