Michelle White

Experience

1. Marketing Specialist

   Transtar Autobody Technologies, Inc

   Jun 1999 — Present · Brighton, MI, US

   Responsible to Upper Management for the planning, organizing, developing, implementing and controlling of marketing functions within Transtar. I implement and coordinate plans through various internal departments and external suppliers. I support the activities of the marketing and sales organization by providing assistance in a professional manner. Print & Electronic Content• Maintain pricing files and prepare price sheets for new product launches and price increases• Monitor print inventory levels to avoid stock-outs• Act as Transtar website administrator and manage social media contentSales Support• Design companywide promotional flyers• Develop presentations for management and sales team, as requestedLabel Development • Oversee label design, layout and approval process• Develop copy and coordinate translations (Spanish, French)Data Management/Reporting• Track growth rebate/volume rebate and co-op programs • Assist with forecasting• Track various customer programs & report to sales managementProduct Support• New Product Development process - follow through from concept to launch of products• Field Trials• Prepare field trial survey summaries for R&D and Marketing teams• Develop product launch packagesTrade Show/Events• Coordinate national and regional trade shows• Show booth maintenance, set-up & tear down• Handling of all logisticsSpecialties• Catalog & brochure design• Product label development• New product development (from concept to product launch)• PhotoShop & InDesign specialist• Proficient in all Microsoft Programs (Word, Excel, Powerpoint, Access)• Web design

Education

• Michigan State University - Eli Broad College of Business

  Marketing

  1994 — 1998