Michelle Wells

About Michelle Wells

Visionary leader and trusted advisor; Strategic Key Accounts & Product Management professional, with extensive expertise in marketing optimization, supporting the formulation of integrated and strategically focused products. Proven experience analyzing markets, gathering requirements and formulating blueprint frameworks. Enthusiastic and composed with demonstrated skills in time management, work task allocation, and management of multiple competing priorities in a fast paced environment. A transformational leader; inspires and supports teams in achievement of goals. Demonstrates high level IT skills and well developed interpersonal skills, provides outstanding outcomes, exceeding client expectations.KEY COMPETENCIES• Stakeholder Engagement Skills; able to build rapport and communicate effectively across all levels of the business both internally and externally. • Product Development; deft at managing products from ideation to launch while leveraging market data and metrics to build roadmaps that solve customers’ pain points. • Initiative & Vision; ability to construct strategic, creative and long-term vision and identify opportunities not obvious to others. Translates ideas into action.• Technology Management; strategically integrates information technologies into the workplace to improve organizational effectiveness, decision making, and processes. • Continuous Improvement Mindset; identifies improvement opportunities, generates ideas, undertakes analysis, research, gains stakeholder support and implements solutions.

Experience

1. Category Marketing Manager for Astro Gaming Headsets and Gaming Wheels Simulation

   Logitech G

   Apr 2021 — Present · US

   Awarded “FY24 Employee of the Year” and \"FY23 Best Regional Campaign\" for Logitech G Pro Wheels launchResponsible for bringing Astro gaming headsets and Logitech’s Gaming Wheels and Simulation categories to life in North America. Driving category P&L and developing a comprehensive strategy including driving demand, growing market share, and executing successful plans built on insights, data, analytics, marketing expertise, and innovation to achieve revenue targets- Manage Global Category P&L driving regional category revenue, profitability, and share growth- Expert on category business and represent the voice of the consumers/shoppers- Understand the competition, consumers, shopper needs and behaviors, and marketplace trends- Ensure execution of a strong marketing strategy and portfolio plans and partner with sales teams to ensure strong channel strategy- Ensure in-category product expertise and provide input to optimize the product portfolio and drive market expansion- Define pricing strategy including promotional guidance to optimize standard margin, partner with sales teams to define final pricing plans to optimize results- Define channel strategy and drive recommendations for placement and implementation. Partner with Sales teams and communicate product launch and key drive time plans to optimize results- Optimize the shopper journey both online and offline- Define marketing strategies, priorities and plans, NPI launch plans, drive campaign delivery, and execution excellence- Amplify relevant global alliances and partnerships and define category partnership opportunities to build awareness and demand in the region- Build awareness, relevance, preference, demand, conversion and trusted relationships to drive sustainable category growth- Establish, track, and provide feedback on key performance results, metrics, and expertise. Implement data and analytics into key marketing decision making- Strategically allocate the category marketing budget

Education

• San José State University

  Bachelor's degree, History