Michelle Walker
Director of Product Management @Pet Valu
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WORK HISTORY
Director of Product Management @Pet Valu
Played a key leadership role in growing Pet Valu\'s e-commerce business from its inception to a scaled digital retail operation — contributing to year-over-year revenue growth every year since launch in close partnership with engineering, marketing, and business stakeholders. Define and prioritize the product roadmap for petvalu.ca in collaboration with cross-functional partners and business stakeholders, balancing customer needs, business goals, and competitive pressures to drive continuous improvements across the full customer journey from discovery through checkout.Built and scaled the product organization from the ground up — starting as the sole Senior PM before being promoted to Director and growing the team to 7, including two Senior PMs, a UI/UX Specialist, and an SEO Specialist. Responsible for hiring, coaching, performance management, and fostering a high-trust, high-ownership team culture that has resulted in exceptional team retention.Led the product workstream for a full e-commerce replatform from Oracle Commerce Cloud to Composable Commerce (Commercetools/Contentful), launching in May 2024. Represented the product organization in all leadership and stakeholder discussions while the team simultaneously managed the existing site and established requirements for a full rebuild across all product areas on the new platform — delivered in partnership with an external systems integrator.Partnered cross-functionally to deliver measurable improvements in conversion rate and organic search traffic year-over-year, combining strong product craft with tight collaboration across the broader digital and marketing organization.
EDUCATION
Simon Fraser University
BA, Criminology
SKILLS
ABOUT MICHELLE WALKER
I\'m a Product Director with 10+ years of experience leading e-commerce and digital retail products, with a deep focus on cart, checkout, payments, and customer account systems. I\'ve built and shipped high-traffic transactional experiences for major Canadian retail brands, and I know what it takes to deliver reliable, customer-first commerce products at scale.I believe that when you invest in your people — creating clarity, psychological safety, and real ownership — you get better products, stronger culture, and teams that can handle anything. That\'s the environment I try to create wherever I work. My technical roots in web development mean I\'ve always been a product leader who can engage credibly with engineering, ask the right questions, and bridge the gap between business goals and technical execution.I\'m an analytical problem-solver who advocates hard for the customer experience while keeping business outcomes front and centre. I thrive in complex, cross-functional environments where the problems are hard and the stakes are real.
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