Michelle Vanuga

About Michelle Vanuga

Dynamic and result-oriented business professional with over 15 years of experience in domestic and international sales and marketing, business development, training, operations and program management. I have a solid history of producing results which have been rewarded with promotions throughout my career. These rewards are a direct result of my expertise as well as my passion for customer relations, my commitment to personal and professional excellence and my unique strengths and skills. I have the proven ability to balance priorities, meet tight deadlines, exceed established goals and produce superior quality but also known for thriving in dynamic, high-pressure environments. Key skills include:* Business and Account Development, Customer Relationship Management* P&L, Budget & Forecast Management* Yield Management* Profit Maximization * Project, Event and Operational Management* Strategic Planning* Staff Training and Development* Extremely Proficient in Marriott CI/TY Systems, Microsoft Office Programs, Sales Pro, and Delphi.

Experience

1. Dual Director of Sales & Marketing

   Hilton Worldwide

   Apr 2022 — Present · CO, US

   Responsible for establishing, leading & driving top line revenue for sales segments to include group, business travel & catering.• Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.• Fluent in reading, assimilating and using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.• Responsible for understanding, communicating and reacting to market trends, demand generators, supply/demand and economic factors which overall affect hotel performance.• Conduct comprehensive competitive set reviews, SWOT analysis & consistently keeping tabs on new supply and ensure entire team sells effectively against the competition.• Understand GEO source & ability to develop a plan to penetrate the primary markets, ensuring hotels #1 market positioning and sustained revenue flow. • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.• Work closely with sales team to manage sales cycle by utilizing negotiation skills, creative selling abilities and client management skills to close on business and secure contracts. • Support the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.• Responsible for training and developing associates; devising strategic action sales plans to support the achievement of individual/team goals and stakeholder’s objectives. Actively participate in training and development programs and maximize opportunities for the team’s development. Lead by example and foster a culture of enthusiasm and accountability within the team.

Education

• Seton Hall University

  Business Administration and Management, General

  2000 — 2001

• Rutgers, The State University of New Jersey - Rutgers Business School

  Business, Management, Marketing, and Related Support Services

  2001 — 2003

Skills

• Food & Beverage
• Customer Retention
• Customer Service
• Event Management
• Trade Shows
• Travel Arrangements
• Forecasting
• Corporate Events
• Inventory Management
• Hospitality
• Hotels
• Staff Training & Development
• Event Planning
• Convention Services
• Hospitality Management
• Creative Strategy
• Banquet Operations
• Hotel Management
• Priority Management
• Business Relationship Management
• Hospitality Industry
• Relationship Building
• Budget Management
• Sales & Marketing
• Sales
• Organizational Effectiveness
• Team Leadership
• Front Office
• Brand Development
• Profit Maximization