Michelle van der Maas
Associate Director, Operations @Monks
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WORK HISTORY
Associate Director, Operations @Monks
Lead creative operations for the GM account, ensuring delivery excellence, financial discipline, and alignment across Creative, Production, Technology, and Program teams.• Manage brand-level creative programs, ensuring deliverables meet quality standards, stakeholder expectations, and organizational performance goals. • Operationalize and scale an AI-enabled creative platform, embedding automation into asset creation and production workflows to improve speed, consistency, and throughput.• Lead tool enablement and AI upskilling initiatives, strengthening creative team capability across the design and production technology stack. • Establish and facilitate a Creative Operations Community of Practice to drive knowledge-sharing, workflow standardization, and adoption of emerging tools.• Support change management and organizational transformation initiatives through rollout of new tools, workflows, and AI-enabled processes across creative teams. • Oversee financial and operational processes including budgeting, forecasting, vendor coordination, and production spend optimization.• Champion a culture of collaboration, continuous improvement, and innovation while supporting teams through change and tool adoption.
EDUCATION
College for Creative Studies
Bachelor of Fine Arts (BFA), Graphic Design
SKILLS
ABOUT MICHELLE VAN DER MAAS
I am an Operations leader who builds inclusive, purpose-driven environments where culture drives both performance and delivery excellence. With experience spanning Operations, Employee Experience, Talent Development, and Program Management, I bring a unique ability to connect strategy with execution.I have led cross-functional initiatives that strengthen engagement, develop leadership capability, and improve retention—while scaling processes and programs that adapt to change, align with business priorities, and ensure consistent, high-quality delivery. I thrive at the intersection of culture, people, and operations, helping organizations unlock the full potential of their teams.
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