Michelle Tullis

About Michelle Tullis

I’m a senior product marketing leader who specializes in turning complex, technical products into clear, compelling go-to-market strategies that drive adoption, pipeline, and revenue.I’ve led product marketing across EdTech SaaS, IT certifications, networking, managed power, and emerging AI solutions, supporting B2B, B2C, education, government, and partner channels. My strength sits at the intersection of strategy and execution—from positioning and narrative design to hands-on delivery of assets that sales teams actually use.What I do best:Build and execute GTM strategies that align product, sales, and marketingTranslate technical capabilities into customer-centered valueCreate full-funnel content that drives awareness, conversion, and retentionEnable sales teams with messaging, tools, and training that move deals forwardLead cross-functional initiatives with speed, clarity, and accountabilityI’ve driven measurable results including:Significant increases in lead volume and MQLs through website and campaign optimizationSuccessful launches of flagship certification and infrastructure productsGrowth across academic, partner, enterprise, and consumer channelsScalable marketing systems adopted across global teamsI’m known for being deeply customer-driven, fast-moving, and relentlessly focused on outcomes, not just outputs. I ask the hard questions, find the real value, and execute with precision.Currently focused on product marketing for networking and managed power solutions and actively building skills in AI-driven marketing systems and automation to shape the next generation of go-to-market strategy.If you need someone who can define the story, align the teams, and ship results, let’s talk.

Experience

1. Product Marketing Manager - Networking and Ip Power

   Resideo

   May 2025 — Present · US

   Product marketing for award-winning networking and managed power solutions supporting residential and light commercial installations. Partnering cross-functionally across product, engineering, sales, and distribution to deliver go-to-market execution, sales enablement, and ecosystem-level storytelling.Contributed to go-to-market execution for networking and IP power products, including launch messaging, internal enablement, and sales-facing assetsDeveloped installer-focused positioning and value storytelling for networking, Wi-Fi, and managed power solutionsSupported distributor and channel marketing efforts across ADI and Snap One ecosystemsPartnered cross-functionally with product management, engineering, and sales to align messaging, roadmap communication, and launch readinessDelivered sales enablement materials that translate technical capabilities into installer-relevant benefitsActively contributing to ecosystem-level integration storytelling across networking, power, and remote management platforms

Education

• Utah State University

  Bachelor’s Degree, Liberal Arts and Sciences/Liberal Studies B.A.; Business Administration B.S.; Mandarin Chinese Minor

  1995

Skills

• Dreamweaver
• Illustrator
• UX Design
• Graphic Design
• Startup Development
• Social Entrepreneurship
• Social Media Marketing
• Entrepreneurship
• Logo Design
• Business Strategy
• Web Design
• Flash Animation
• Social Impact
• Online Research
• SEO
• Flash
• Illustration
• Art Direction
• User Interface Design
• New Business Development
• Business Process Improvement
• Learning Management Systems
• Online Marketing