Michelle Sweeney
Senior Sales Executive with 20 years leading major national/regional accounts and supporting growth of global brands.
- Role
- Synergy Sales Director at Clear Channel Outdoor
- Location
- Perry Hall, MD, US
- LinkedIn followers
- 500 followers
Experience
Synergy Sales Director
Jan 2003 — Present
Responsible for educating and promoting synergistic campaigns utilizing both radio and outdoor advertising. Managed and developed a $4.5 million dollar territory for Maryland-DC-Northern Virginia, as well national and international markets. Clients include 120+ Fortune 500 corporations, agencies, non-profit organizations and state and government agencies. Developed winning strategies to identify, qualify, and capture new business. Prepared and presented business solutions to key-executives and decision-makers, established effective CRM efforts, and maintains a high-level of follow-up and support. • 2017 Recipient of \"Rocky\'s Ring\"/\"Inner Circle\", Representing the top 3% of all AE\'s at CCO• Exceeded 125% or greater of FY budget from 20••••16• Achieved 115% or greater of FY budget from 2003 – 2005• One of the top 2 producers in the region for the past 12 years• Manage a $5 million dollar account list of local and export business; clients include McCormick & Company, BGE, Greene Turtle, Hair Cuttery, MD State Lottery, Acura, Ryan Homes, Zips Dry Cleaners, 95 Express Lanes, UMUC, MECU, SECU • Work closely with some of the largest local advertising agencies including MGH, TBC, ICF International, Target Media and Planit Advertising• Responsible for educating and promoting synergistic campaigns utilizing both radio and outdoor for clients like AirTran Airways, Comcast Cable, Baltimore Police & Fire Departments, Leidos, Gilman & Bedigian, The Kennedy Center• Develop and implement strategies to grow current business and aggressively find new business• Instruct and train new account representatives on selling process and outdoor industry• Grow and maintain an exceptional rapport with clients
Education
Villa Julie College
Bachelor of Applied Science (B.A.Sc.)
Skills
- Digital Marketing
- Marketing Communications
- Social Media Marketing
- Marketing Strategy
- Sales
- Media Planning
- Integrated Marketing
- Online Advertising
- Digital Strategy
- Crm
- Advertising
- Digital Media
- Email Marketing
- Market Research
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