Michelle Sullivan
B2B Marketing Leader | Brand Strategy | Content & Campaign Marketing
- Role
- Marketing Manager at Acieta
- Location
- Wilmington, NC, US
- LinkedIn followers
- 500 followers
About Michelle Sullivan
Marketing communications leader with 20+ years of experience driving brand narrative, integrated campaigns, and thought leadership for enterprise and technical audiences. Skilled at translating complex B2B solutions into compelling, measurable messaging that drives engagement, awareness, and revenue. Passionate about connecting brand, content, and strategy to achieve tangible business outcomes.
Experience
Marketing Manager
Feb 2026 — Present
Responsible for executing and optimizing integrated marketing strategies that drive growth and revenue. Translate business objectives into KPI-driven plans and roadmaps, identify performance gaps and opportunities, and lead strategic adjustments for maximum impact. Oversee content and community strategy, vendor and customer partnerships, and marketing budgets with a focus on ROI. Drive PR and thought leadership initiatives to elevate brand authority, secure media and award opportunities, and build reporting frameworks that measure the effectiveness of executive visibility and communications efforts.
Education
University of North Carolina at Charlotte
Bachelor of Arts - BA, English Language and Literature, General
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