Michelle Sobalvarro
Divisional Field Marketing Manager @New Belgium Brewing
Signup · Get unlimited contacts
WORK HISTORY
Divisional Field Marketing Manager @New Belgium Brewing
As the divisional leader, I develop and execute national and local marketing strategies to build key brand growth, create meaningful consumer connections, drive ROS and build consumer loyalty among target consumers. This involved strong collaboration with distributors, internal sales and marketing teams to align business plans, strategies, and tactical execution. I oversee a team of eight marketing professionals and ensure successful implementation of marketing initiatives that drive sales and results reported back to leadership and distributor partners. Results focus on ROS, PODs, and retail marketing as well as brand building measures such as consumer engagement, product trial, brand retention and brand loyalty.
EDUCATION
Pepperdine Graziadio Business School
MBA, Marketing & Finance
Oregon State University
BS, Communication
SKILLS
ABOUT MICHELLE SOBALVARRO
Passionate marketer with 10+ years combined Director level experience overseeing Brand Marketing, Field Activation and Sales. Combining leadership experience from various departments has helped me harness diverse and valuable perspectives, inputs, and expertise thats made me a stronger leader, marketer, and cross-functional collaborator.At an early age marketing captured my heart and I’ve since loved diving into research, data and strategy to create plans that connect with consumers and drive results. A marketer with an eye on sales, ROI and brand growth, I look holistically at marketing strategies to create programs that drive distribution and create consumer pull. I visualize situations for what they can be and work backwards to develop strategic plans to achieve the desired results. I see challenges as opportunities and approach work with a can-do, positive attitude. I have an MBA from Pepperdine and a BS in Communications. My education and work experience has taught me the skills and knowledge to make data-driven decisions and optimize marketing initiatives. I am passionate about creating impactful consumer touch-points that resonate with consumers and result in business growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.