Michelle Simms-Reiter

About Michelle Simms-Reiter

Michelle Simms-ReiterCo-Founder & Managing Partner, Blue Wave DevelopersMichelle Simms-Reiter is a proven leader in real estate development and investment, with a track record of building multi-million-dollar companies and delivering strong returns for investors. As co-founder and managing partner of Blue Wave Developers, she brings decades of experience in scaling businesses, structuring high-value real estate projects, and leading organizations through dynamic market cycles.Michelle’s career is marked by extraordinary achievement. She co-founded and grew a woman-led homebuilding company from $0 to $85 million in annual revenues, expanding the team from two employees to more than 50 and becoming the largest privately held homebuilder in the region. Even during the Great Recession, she guided the company with disciplined strategy and innovative planning, ensuring not just survival but sustained growth—culminating in its acquisition by the nation’s largest homebuilder in 2018.Known for her ability to build high-performing teams and trusted investor relationships, Michelle combines financial acumen with a keen eye for design and market opportunity. She is also the best-selling author of \'It\'s Never About the Money\', she\'s a respected business advisor and active investor, bringing her insight and leadership to every project she undertakes.Outside of her work, Michelle enjoys traveling, golfing, and spending time at the beach with her family, friends, and two dogs.

Experience

1. Founder and CEO

   Performance Motivator System

   Oct 2020 — Present

   Michelle Simms-Reiter\'s latest book, It\'s Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate People, has reached bestseller status on Amazon. It offers a fresh perspective on the role of money in business and has resonated with readers seeking practical and sustainable approaches to leadership and growth.Through practical insights, personal stories, and a structured methodology known as the Performance Motivator System, the book offers a fresh perspective on how businesses can thrive by focusing on leadership, culture, and aligned values rather than simply prioritizing monetary compensation packages.In a marketplace often dominated by the belief that competitive and aggressive comp packages being the ONLY way to attract great talent, It\'s Never About the Money contends that these principles are the real drivers of innovation, employee satisfaction, and business longevity.\"Success in business is not a matter of focusing solely on financial outcomes,\" says Simms-Reiter.\"Instead, it\'s about investing in the people and systems that create a thriving, values-driven organization. It\'s Never About the Money invites leaders to rethink what it means to achieve sustainable success; each of these things always proves as advantageous to the bottom line in every organization. Companies do not need to choose between profits and people. When they create their Signature Cultures using my system, they get to have both, and everyone wins.\"The release of It\'s Never About the Money comes at a time when many organizations are experiencing significant transitions and looking for ways to adapt to evolving economic conditions. The book\'s practical strategies and relatable examples offer a timely guide for businesses aiming to stay relevant, encourage innovation, and create environments where employees feel valued and motivated to succeed, allowing them to stand apart from the rest of the competition to gain the best of the best.

Education

• HPW Real Estate School

  Licensed NC Real Estate Broker , Real Estate

  1999 — 1999

• The Life Coach School

  Business Leadership

  2020

• SUNY Buffalo

  Interior Design

  1992