Michelle Hanchaikul Shapiro
Creative Producer, Marketing Partnerships @Netflix
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WORK HISTORY
Creative Producer, Marketing Partnerships @Netflix
EDUCATION
Loyola Marymount University
Bachelor of Arts - BA, Television Production
SKILLS
ABOUT MICHELLE HANCHAIKUL SHAPIRO
I am an accomplished entertainment production executive and hands-on producer with deep expertise across a variety of media formats who brings proven experience developing and bringing high-profile stories and concepts to life for cutting-edge entertainment studios and media companies.Since 2004, I’ve led the end-to-end production of hundreds of high-profile content marketing projects for NBC, ABC, Disney, Tennis Channel, and their brand partners — ranging in scope and size and playing a key role on several simultaneous projects on any given day.I’m passionate about impacting forward-thinking content-driven organizations, rigorously building brands and experiences that captivate and electrify consumers. AREAS OF EXPERTISE:• Entertainment Marketing & Production Leadership• Cross-Platform Content, Digital, & Integrated Marketing Strategy • Production Management — Budgeting, Scoping, Location Evaluation, Talent Negotiation, Scheduling, and Resource Planning• Short & Long-Form Storytelling• Strategic Partnerships• Cross-Functional Team Leadership, Stakeholder Steering, & Vendor Relations
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