Michelle Robertson

About Michelle Robertson

Justifacts helps companies avoid hiring dishonest and unreliable employees by providing…

Experience

1. Marketing Assistant

   Justifacts Credential Verification, Inc

   Dec 2017 — Present · Murrysville, PA, US

   Write and compose articles and blog posts for original content - Share & post new content via social media channels, including Facebook, Instagram, LinkedIn, & Twitter - Manage online content on the company\'s website via WordPress - Show in-depth experience with Google Suite & Search Engine Optimization- Help identify marketing trends and key opportunities for innovation- Optimize website content and landing pages- Conduct keyword research using Google Keyword Planner- Ensure the website is fully optimized & indexed for search engines- Monitor, report and analyze results to improve performance, using tools such asGoogle Analytics & Search Console- Track and report all measures of success- Analyze keywords and SEO techniques- Create, manage and optimize CPM ad campaigns on Facebook for a variety of audiences- Grow social audiences and content reach on all major social media platforms- Ability to generate ad graphics using Canva- Complete SEO setups for new website projects including 301 redirects, on-page optimization, Google Analytics configuration, and inserting sitemaps- Stay up-to-date with new trends in digital marketing via YouTube & email subscriptions- Test and learn the best practices to optimize search engine performance- Worked closely with Boostability and their SEO techniques- Conducted monthly SEO audits with Boostability- Collaborating with the Sales/Marketing Manager & Operations Manager- Participate in ongoing education to remain highly effective- Maintain excellent copy-writing and language skills

Education

• Indiana University of Pennsylvania

  Marketing, Marketing

  2011 — 2015