Michelle Richardson

About Michelle Richardson

I am charged with leading the development and implementation of client-facing tools, programs, and technologies for The Brooks Group, one of the planet\'s top-ranked sales effectiveness companies. I also serve as the Executive Representative on our Client Advisory Board, a group of senior Sales and Learning Leaders from among our most elite clients.After a career in Instructional Design both at The Brooks Group and elsewhere, I\'m pleased to have the opportunity to carry that set of skills into this role. It allows me to offer an even broader and more holistic approach to serving our clients. Since joining The Brooks Group, my team and I have integrated our sales methodology into countless companies, introduced mobile learning, and have blended virtual instructor led training with best practices for coaching salespeople in order to elevate the performance of front-line managers in meaningful and measurable ways.Over the years, I\'ve come to recognize that our clients seek transformation. In other words, they want to see cultural shifts in their sales organizations. And that requires combining traditional approaches and cutting edge tools with an eye toward how they all fit together in the field when salespeople are actually selling.I have a deep understanding of sales effectiveness after having been personally involved in hundreds of sales training implementations in industries ranging from financial services and healthcare to industrial manufacturing and energy. In short, my role allows me to pursue my professional passion: To help sales organizations fundamentally improve their effectiveness.

Experience

1. VP of Sales Performance Research

   The Brooks Group

   Aug 2019 — Present

Education

• William & Mary

  Bachelor of Arts

  1987 — 1991