Michelle Reed
Manager, Global Brand Marketing – Website Factory & Technology
- Role
- Manager, Global Brand Marketing Website Factory & Technology at SC Johnson
- Location
- Racine, WI, US
- LinkedIn followers
- 500 followers
About Michelle Reed
Digital Marketing professional with multiple years experience in the consumer goods industry.
Experience
Manager, Global Brand Marketing Website Factory & Technology
Jun 2021 — Present
Portfolio Management: Oversee the management of 300+ global brand and regulatory websites, ensuring consistency, quality, and compliance across all sites- Develop and implement strategic plans for website development and maintenance, aligning with business objectives and brand guidelines- Lead a cross-functional team of web developers, designers, content creators, and IT specialists- Ensure all websites are optimized for performance, security, and user experience- Implement and maintain best practices for website development, including responsive design, SEO, and accessibility- Stay up-to-date with the latest web technologies and trends, integrating new tools and technologies as appropriate- Ensure all websites comply with global regulatory requirements, including data privacy laws and accessibility standards- Work closely with legal and compliance teams to stay informed of regulatory changes and implement necessary updates- Collaborate with marketing, product, and sales teams to ensure websites effectively support business objectives and user needs- Communicate project status, risks, and opportunities to stakeholders, providing regular updates and insights.
Education
Carthage College
Bachelor of Arts, Communication, Graphic Design, and Public Relations
2008 — 2012
Skills
- Knowledge in Adobe Suites
- Leadership Development
- Event Planning
- Powerpoint
- Social Media
- Non-Profits
- Excel
- Public Relations
- Leadership
- New Business Development
- Press Releases
- Editing
- Microsoft Word
- Data Analysis
- Marketing
- Photography
- Blogging
- Community Outreach
- Advertising
- Website Development
- Marketing Communications
- Microsoft Excel
- Fundraising
- Management
- Project Management
- Spanish
- Training
- Sponsorship
- Public Speaking
- Time Management
- Microsoft Office
- Social Media Marketing
- Customer Service
- Market Research
- Research
- Team Leadership
- Photoshop
- Strategic Planning
- Sales
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