Michelle Ray
Senior Director Strategic Alliances at Bayer
- Role
- Senior Director, Marketing Womens Healthcare at Bayer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michelle Ray
Healthcare marketing professional with 25+ years experience and science degree - Strong ability to synthesize complex information across multiple sources to quickly develop an integrated, strategic approach to drive business Specialties: • Building collaborations and partnerships • Deep knowledge of both pharmaceuticals and OTC markets • PAYER strategies, plans • HCP/KEY ACCOUNT activation • DTC multichannel activation; digital, PR, TV, point-of-care, adherence
Experience
Senior Director, Marketing Womens Healthcare
Jan 2024 — Present · US
Education
University of Virginia
BA
Skills
- Digital Marketing
- Customer Insight
- Brand Management
- Collaborative Working
- Strategic Thinking
- Market Analysis
- Advertising
- Pharmaceutical Industry
- Leadership
- Interactive Marketing
- Lead Generation
- Product Launch
- Market Research
- Global Marketing
- Launch of New Products
- Marketing
- Consumer Insights
- Cross-Functional Team Leadership
- Collaborative Environment
- Pharmaceuticals
- Competitive Analysis
- Integrated Marketing
- Marketing Strategy
- Strategy
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