Michelle Pedretti

Marketing & Communications Professional | Brand Development | Content Creation | Relationship Builder & People Connector

Role: Marketing & Communications Manager at Maple Valley Cooperative
Location: Milwaukee, WI, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Michelle Pedretti

I am a passionate and experienced marketing and communications professional with over 20…

Experience

Marketing & Communications Manager
Maple Valley Cooperative
Dec 2019 — Present · Cashton, WI, US
At Maple Valley Cooperative, my role as Marketing & Communications Manager involves spearheading innovative brand strategies and fostering authentic connections. With over 20 years in the organic CPG industry, I\'ve honed a comprehensive skill set encompassing internal and external communications, event planning, and marketing communications. My passion is rooted in cultivating a strong, sustainable brand that resonates with our community and members and aligns with our cooperative\'s values.Leading with a collaborative spirit, my team has elevated brand presence with compelling content creation for digital marketing channels and strategic communications that align with our cooperative\'s mission. My drive for continuous improvement and strategic partnerships propels us forward, ensuring our organic products and brand story reach a wider, engaged audience.

Education

University of Wisconsin-La Crosse
Bachelor of Science

Skills

Market Research
Editing
Event Planning
Online Advertising
Marketing Communications
Copywriting
Public Speaking
Advertising
Photography
Brand Development
Social Media Marketing
Public Relations
Integrated Marketing
Sales
Management
Marketing Strategy
Recruiting
Marketing
Leadership
Creative Direction
Social Media
Event Management
Supervisory Experience
Writing Skills

Contact information

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Work email
•••••@maplevalleysyrup.coop
Personal email
•••••@•••••.com
Direct dial
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Current company

Maple Valley Cooperative

Food and Beverage Manufacturing · 12 employees · Founded 1996 · Cashton, Wisconsin, United States

Maple Valley was founded almost 30 years ago and today it is a thriving cooperative with a conscience owned by farmers, employees, customers, vendors, and investors with a common vision for a healthy world where nature is protected, people cooperate for the good of all and communities are strong. Our 30 farmer members in Wisconsin, Minnesota, Michigan, Ohio, NewYork and Vermont have small family farms, most of which are multi-generational and many that span for several generations where they’ve passed along the craft of maple sugaring from one generation to the next. We carefully consider the farmers who join the cooperative. They must be sustainable farming stewards and ensure that their maple woodland understory stays intact to provide habitat for abundant and diverse wildlife and to prevent soil erosion. They minimally tap their maple trees so they stay healthy and may produce for up to 200 years. That’s a lot of carbon sequestration for the good of the planet and the people! And, in return for their dedication to quality and stewardship, the co-op offers the farmers a sustainable living wage. In addition to our commitment to on-farm sustainable stewardship, we are also committed to overall business sustainability. The energy we use at our main office and bottling facility, located in the rural town of Cashton in southwest Wisconsin, is offset through a partnership with the community wind project. Maple Valley products are packaged in both glass and BPA-free, recyclable plastic. And, for us, community stewardship means customer partnerships and sourcing supplies and services locally whenever possible to support small, independent business owners. Maple Valley is committed to producing delicious, small-batch, high-quality certified organic, vegan, kosher, and allergen and gluten-free maple products. Our small team of a dozen passionate, cooperative-minded and fun people believe in embracing the sweetness each day brings and making the most of it!

maplevalleysyrup.coop

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About Michelle Pedretti

Experience

Marketing & Communications Manager

Education

University of Wisconsin-La Crosse

Skills

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